However, I was still not convinced that a career like this was possible in India and after returning, I took up a job with a start-up as a brand manager. On the weekends I would pursue my love for upcycling and slowly began making simple products that I sold to friends and family. The aim of this was simple – to convince people that waste can be a resource.  After 6 months, when the concept became popular, I quit my job to pursue this full time. The goal was always to change mindsets and behaviour around the environment so that people would be more aware about the waste they generate and what they consume. After working in this space for 4 years, we received over 30 media mentions and articles and orders from all over the country and abroad. However, we realized that no behaviour and mindset change had happened. Adults would simply buy the product for its unique story and then forget about it. For most adults, simply buying the product was enough action for the planet. This did not sit well with me and in late 2017, I began to really question whether this was the way forward for me. At the time, I was working on a not for profit project as a part of Global Shapers (a youth initiative of the World Economic Forum Read More) and through this project we worked with over 1500 students to cut down the plastic waste in their lives and use post-consumer waste to create “Ecobricks” which would be used in construction. As a part of this project, I saw first hand that children can be extremely powerful agents of change. These young children between 4 and 15 not only undertook the creation of Ecobricks from waste plastics but also encouraged the adults in their lives such as teachers, parents and local government to do the same. At this moment, I realized that we must work with children if we were serious about changing mindsets and behaviour.